Executive Vice President, Sandia Laboratory Federal Credit Union
Alex de la Cruz joined Sandia Laboratory Federal Credit Union (SLFCU) as an Executive Vice President. He is responsible for the organization’s strategy, growth, and organizational development. De la Cruz leads a variety of functions inside SLFCU, including technology, digital experience, marketing and communications, human resources, diversity and impact, and data and insights. Before joining SLFCU, de da Cruz served as a senior executive for some of the fastest-growing credit unions in the United States. His expertise and experience range from retail banking, marketing, and communications to product and project management, security, and technology. De la Cruz began his financial services career in the banking industry, serving as Senior Vice President for Bank of America. He has won platinum and gold awards in credit union marketing, Diamond and Credit Union Rock Stars from the Credit Union National Association, and a Patriot Award for Employer Support of the Guard and Reserve.